Buying Mortgage Leads Online Risky Business
Buying mortgage leads online is one of the most important investments a loan office or mortgage broker can make. Choosing the right mortgage lead provider is essential to a mortgage company’s success.
over the past 10 or more years mortgage leads have been found online for sale and it seems that every year more and more mortgage lead services pop-up online. There are a few things you want to do before choosing a lead provide.
We have listed the top lead buying tips below.
Research: Research the mortgage lead provider before you send them any money.
Go to Google a search their website and/or company name and see if they have any online complaints. Tip: Search their name + complaints to see the most relevant results.
Questions: ask several questions before ordering leads. ask what the lead replacement policy is, where are they located, how long in business, how they generate their leads, how many time they sell each lead, what format are leads delivered, and any other questions you would like answered.
Sample: Try to get a sample lead so you can see what the leads will look like and what information they will contain.
Price: How much are they charging for mortgage leads? Sometimes the cheapest leads are not the best choice, as the old adage goes; you get what you pay for! $5.00 mortgage leads are most likely garbage and $50 mortgage leads are over priced.
Find a good price, $15-$25 is the average for internet mortgage leads.
Make sure that the company you buy leads from has a good return policy on leads. If you get a bogus mortgage lead, you will want to have it replaced.
Make sure they have a hassle free mortgage lead replacement policy.